Getting the Most from Affiliate Marketing




Affiliate Marketing is a good way to earn revenue and get your
products out there but it can be a bit hit or miss. With several large
affiliate networks and stark competition between sites doing the same
kind of business, you really need to make sure that your affiliate
management is up to specs and that your selected partners are bringing
in customers. But if you can, affiliate marketing is all about the
benefits! Low upfront costs, no staff requirements, performance-based
payments and, best of all free inbound traffic! Here are a few tips for
making the most out of affiliate marketing.
An affiliate network is the basis of your whole
marketing campaign. Basically an affiliate network acts as an
intermediary between yourself and your publishers (affiliates). It gives
you important statistics about the actual traffic and purchases done on
your site while offering the affiliate a share of any purchase (or a
lump sum). The affiliate network is important as it allows you quick
access to relatively trustworthy publishers that you can further select
your affiliates from. The disadvantage is that many of your competitors
will likely be using affiliate networks as well.
A good manager is worth his weight in gold. Affiliate management
is no easy task and it is up to the manager to whip it into shape. The
Manager can help you with a lot of different things, ranging from
choosing the demographics for your offers to targeting your products
through the right people. Simply put, he or she is there t o make life
easier for your partners, whom he should also be coordinating.
It is vital that you do not approve just any
potential affiliate. Careful scrutiny for every potential associate
should be the norm. Think about it this way: In an older business model
the closest thing to an associate would be a sales representative. Use
the same type of scrutiny that you would be using for a sales rep for
selecting your partners. Your affiliate manager can take it from there.
With its low up front costs and low maintenance, a well run affiliate program can turn around a business or help a small business get off the ground. But any program should be professionally run and managed and carefully handled or it will go wrong and you’ll end up spending a lot of money for nothing.
Choose the Right Affiliate Network(s)
An affiliate network is the basis of your whole
marketing campaign. Basically an affiliate network acts as an
intermediary between yourself and your publishers (affiliates). It gives
you important statistics about the actual traffic and purchases done on
your site while offering the affiliate a share of any purchase (or a
lump sum). The affiliate network is important as it allows you quick
access to relatively trustworthy publishers that you can further select
your affiliates from. The disadvantage is that many of your competitors
will likely be using affiliate networks as well.Get a Good Affiliate Manager
A good manager is worth his weight in gold. Affiliate management
is no easy task and it is up to the manager to whip it into shape. The
Manager can help you with a lot of different things, ranging from
choosing the demographics for your offers to targeting your products
through the right people. Simply put, he or she is there t o make life
easier for your partners, whom he should also be coordinating.Choose the right Publishers
It is vital that you do not approve just any
potential affiliate. Careful scrutiny for every potential associate
should be the norm. Think about it this way: In an older business model
the closest thing to an associate would be a sales representative. Use
the same type of scrutiny that you would be using for a sales rep for
selecting your partners. Your affiliate manager can take it from there.With its low up front costs and low maintenance, a well run affiliate program can turn around a business or help a small business get off the ground. But any program should be professionally run and managed and carefully handled or it will go wrong and you’ll end up spending a lot of money for nothing.